Vivid Expressions Admin Online Tools & Links

Following are links to Online Tools, Services and Resources used for "Day-To-Day" Administration, Operations, Team Relations, Client Relations, Vendor Relations, and Management at Vivid Expressions LLC.  All information in this section is confidential and by accessing this page you agree to only use information for Vivid Expressions business only and not to access, alter, copy, share, or change anything without express written permission and approval from Executive Creative Director Janel Bailey Keen. Please contact Janel if you need passwords or other information. 

Business Documents

Class & Education Documents

DESIGNER SERVICE & PRODUCT PRICES:      

  

PRICE & QUOTES:
"We provide custom estimates (for products and/or services) in a written proposal that's created after a complimentary initial consultation.  We offer a complimentary consultations because we do not take every potential client - we only work with clients we are a great fit for and who are a great fit for us." 
"If you the proposal (we) are good fit... great!!  We can take it from there.  IF we are not a good fit that we are more than happy to point you in the right direction and by then I'll have enough information to properly do so."

DESIGNER SERVICE FEE:

INITIAL CONSULTATION FEE:

$50 TO 150 (Virtual during business hours of 10 am - 1 pm to in-person studio or site visit)

DESIGN CONSULTING MINIMUM: $3,000 (GOAL - $12,000)

FLORAL DESIGN & DECOR RENTAL MINIMUM: $5,000 (GOAL - $8,000)

Event Floral Design Process:

Fee $1,000

Event Designer Plan Management:

$2,000 plus vendor coordination fee

Design Related Vendors/Products - 10% to 15%fee per contracted vendors

Non-Design Related Vendors/Products - 15% to 20% fee per contracted vendors

Design Production:

  • Product Marked-up in design - 3.5 times to 4 times (flowers and hard goods)

  • Pre & Post design production included in event team fee - $50 Studio Assistant (per day)

Day of Execution/Design Management and Post-Design Production:

  • "Day of" Floral Designer, On-site: $600 to $1,600

  • "Day of" Event Designer, On-site: $1,000 to $1,800

  • Additional coordinator: $1,800

  • Event team: $200 to 280 (per person, per day)

  • Delivery starts at $200 per vehicle, per day.

PRODUCT

Minimum decor product budget $5,000

(Typical client invest between $6,000-$8,000 in wedding flowers, with an average count of 125-175 guests)

40% Expenses/ 60% Business

PARTNERSHIPS:

BBJ Linens 

Minted.com 20% off (code: WEDPLVIVIDEXPRESS)

Astro "Day of" coordinator $1,500 ($300 booking and development mark-up)

REVISED:

AREAS OF DESIGN:

  1. Concept development, design budget management, design project coordination

  2. Flowers & accents: Personal flowers, ceremony, reception, entrances, focal points, structures, 

  3. Table linens & napkins

  4. Place settings

  5. Guest chairs & chair treatments

  6. Lighting (up-lighting, pin spots, gobos, etc)

  7. Backdrop & wall drape

  8. Ceiling drape & suspended props (crystal curtains, chandeliers, etc)

  9. Room props & rentals

  10. Furniture (tables, lounge areas, vintage, vignettes, etc.)

  11. Flooring and carpet

  12. Staging, tuss system, and tents

  13. Stationery

  14. day of design production

  15. Artistic commisions

Product Expenses include:

Fresh Floral Product/Materials including:

  1. Fresh flowers

  2. Greenery

  3. Artificial flowers

 

Hard costs 

  1. Floral food

  2. Quick dip

  3. Oasis

  4. floral wire

  5. floral tape

  6. Candles

  7. Ribbon

  8. hot glue

  9. pins

  10. cellophane bags

  11. Sprays (leaf shine, paint, etc.)

  12. Custom Signs 

Rentals (Internal & External)

INTERNAL RENTALS (30% mark-up or rental fee)

  1. Vases

  2. Risers

  3. dish trays

  4. Frogs/eggs/pillows

  5. Candle holders

  6. Table numbers

  7. Easels/stock signs

  8. Draping/Backdrops

  9. Chandelier

  10. Arch/columns/stands

  11. Card box

  12. pillow/basket

EXTERNAL RENTALS (30% mark-up or 15% contract management fee)

  1. Linens

  2. napkins

  3. chargers

  4. chairs

  5. vintage furniture

  6. Chair cover

  7. Up lights

  8. Carpet runner

  9. *Tents, heater, etc.

*including delivery & set-up fee

DELIVERY

  1. Basic van rental

  2. basic fuel

  3. pick-up/return of rentals

  4. time/labor (driver)

armatures, and other supplies/material as needed.  Cost varies upon desired blossoms, season, scale, and volume used in desired/approved designs

2.  Individual rental item fees:

Floral containers, special rental items, etc.

(Example; Arch/Floral Structures, Vases, Candle holders/Candelabras, Table Linens, Chair Covers with installation, Ceiling draping with installation, Specialty furniture with specialty delivery fee, Lighting)

 

EXAMPLE EXPLANATION OF PRICING:

 

1. Hard costs for flowers and materials:

Fresh flowers, foliage/greenery, floral food, floral wire, floral tape, armatures, and other supplies/material as needed.  Cost varies upon desired blossoms, season, scale, and volume used in desired/approved designs

2.  Individual rental item fees:

Floral containers, special rental items, etc.

(Example; Arch/Floral Structures, Vases, Candle holders/Candelabras, Table Linens, Chair Covers with installation, Ceiling draping with installation, Specialty furniture with specialty delivery fee, Lighting)

3. Pre-Design Preparatio/Pre-production:

Design Prep may include but not limited to: Sourcing materials, negotiating with suppliers, admin and ordering, shipping/handling on-studio, preparing arranging floral processing including cutting , feeding, hydrating, storage on-site/coolers, pulling product, etc.

(Note: This pre-design & production. Not design developments but preparing for custom designing in up-coming days, weeks, and even months)

4. Delivery fee:

Vehicle(s), insurance, driver

(Note: Fee may include basic set-up fee for events with 6 small-scale centerpieces or less)

5. Production Team - Flat fee and/or Hourly rates:

Calculated for how much staff, work and/or hours are executed "before, during, and after the event". 

(Example: Design Production including "Day of" production.  Flat and/ore hourly rates cover time, labor and talent of design production team, set-up, strike/returning to breakdown, cleaning, restocking, and rental returns)

6. Designer Fee:

Calculated for how much staff, work and/or hours are executed "before, during, and after the event". 

(Example: Design Plan development, Specialty rentals items sourcing, Design fabrication, "One-on-one" Design Consulting Flat and/ore hourly rates cover time, labor and talent of designer)

Design Professional & Consulting hours and fee calculation:

 

FLORAL DESIGNER:

(Floral design process & products only)

 

1.5 Hour: Floral Design sessions  

4 - 6 Hours: Floral Design Development/Presentation

3 Hours Floral recipe & procurement including; orders, shipments, and delivery to shop2 - 3 Hours: Pre-production/product prep including pulling vases, prep for processing such as preparing buckets, flower food

4 - 6 Hours: Processing including cutting, cleaning, and storage, staging for fabrication

8 - 16 Hours: Fabrication (actual design construction)

4 - 6 Hours: Designer overseeing VE design team floral setup at event site(s) prior to events

4 - 6 Hours: Post-production actual return to sites for breakdown, removal, product cleaning & re-stocking

Total average hours:  40

$1,000 ($25 per hour)  

$1,000 ($41.25 per hour)  

 

 

EVENT DESIGNER:

Incorporating (accents like linens, candle holders, signage, backdrops, and other products provided by Vivid Expressions)

 

1.5 - 2.5 Hours: Design sessions 

8 - 10 Hours:  Design Development/Presentation

6 -10 Hours: Floral & rental procurement - in addition to design needs development, fresh floral goods orders, coordinating shipments, and delivery there will be other specialty design element procurement/acquisition

4 - 8 Hours: Pre-production/product prep - in addition to pulling product including vases, preparing buckets, flower food this will include the design planning, verifying and cataloging other items needed for designs including props, linens, accents, etc.

8 - 10 Hours: Processing - In addition to processing cutting, cleaning, and storage, staging for fabrication of floral designs this would also include custom written design plan, room layout, logistics including scheduling, confirmation, pick-up, etc.  

10 - 18 Hours: Fabrication -  In addition to any floral designs being created by Vivid Expressions this would also any custom design products that may be done via Vivid Expressions such as custom decor elements

4 - 8 Hours: Day of Designer - Designer overseeing VE design team setup and detailing elements at event site(s) prior to events 

6 - 8 Post-production - to includes returning to sites to breakdown, clean, removal, product cleaning, re-stocking and return items

Total average hours: 49.5 - 76.5   (60)

$1,237.50 - $1,912.50  (60 hrs x $25 = $1,500)  

$1,732.50 - $ 2,677.50 ( 60 hrs x $35 = $2,100)

60 hours x $41.25 = $2,475

 

 

FULL-SERVICE EVENT PRODUCTION:

Event Design development, coordination and production

 

1.5 - 2.5 Hours: Design sessions 

6 - 8 Hours Consulting Hours 

18 - 20 Hours:  Design Development/Presentation - in addition to all the development of Event Design includes site visit, room renderings, floor plan development, design budget management, design concept & detail development etc.

12 - 20 Event design, floral design & rental procurement - in addition to design needs development, fresh floral goods orders, coordinating shipments, delivery, and other specialty design element  this will also include the sourcing/sub-contracting, referral, coordination, confirmations, and collaboration of design related vendors (ex: furniture, specialty equipment, tents, tables, etc.) 

8 - 10 Pre-production/product prep - Design product verification as well as pulling and preparing any in-house design products/inventory (ex: vases, flower buckets, flower food, props, linens, accents, etc.)

12 - 18 Processing - In addition to processing cutting, cleaning, and storage, staging for fabrication of floral designs this would also include custom written design plan for in-house event production team, room layout, logistics scheduling, confirmation, and custom vendor guide information packets.

10 - 18 Hours: Fabrication -  In addition to any floral designs being created by Vivid Expressions this would also any custom design products that may be done via Vivid Expressions such as custom decor elements.

10 - 16 Hours: Day of Designer - In addition to the Designer overseeing VE design team's setup and detailing elements at event site(s) prior to events.  The Designer will also work with all design related vendors on the day of to execute the designs.

8 - 10 Post-production - to includes returning to sites to breakdown, clean, removal, product cleaning, re-stocking and manage return items 

 

Total average hours: 100 

100 x $25 = $2500

100 x $35 = $3500

100 x $50 = $5000

100 x $41.25 = $4,125.00

 

 

SCRIPTING:

"We charge you for 6 costs; (1) the hard costs of the flowers, (2) rental items fee for our containers, (3) Designer & Pre-design production (4)  Day of production team (5) Delivery fee -

 

such as sourcing your specific floral materials, shipping them into the studio, and the process of cutting, feeding and hydrating them on-site in preparing for arranging, etc.

 

There is a delivery flat fee for vehicle and drive but we also calculate designer & production team fee based on how many hours and work is done before, during and after the event which covers the time, labor and talents of our design production team including design development, fabrication, set-up, strike (returning to breakdown), cleaning, restocking, rental returns, etc.

 

You can also choose a custom "Designer Service Plan" that includes all team fee as well as designer day of design coordinating services.  So it depends on what you want for your wedding day, but on averages our typical clients spend around $4,500 on products and invests $2,000 in Designer services & "Day of" Design Production.” 

NEW PRODUCT PRICING:

 

1. Hard costs of the flowers

2. Rental items fee for our containers

3. Floral Admin & Processing fee = 30%

(for sourcing your specific floral materials, shipping them into the studio, and the process of cutting, feeding and hydrating them on-site in preparing for arranging)

3.  Flat fee or rate which covers time, labor and talents of our design production team including set-up, strike (returning to breakdown), cleaning, restocking, and rental returns.  Flat rates & fees may include: 

  • $650 = Staffing (up to 3 team members)

  • $200 = Delivery

  • $1,000 - $1,650 = Basic Designer fee (Floral Design only, not additional flowers or consulting hrs)

NEW DESIGN CONSULTING & PRODUCTION SERVICES PRICING:

$6,500...  $9,350 = Full-service design consulting through design coordination

(60 to 80 hrs of consulting at $100, Up to 3 team members at $600)

or

$4,550 - $4,950= Full-service design consulting with "Day of" design production team

(Up to 32 hrs of consulting at $100, $750 design fee, Up to 3 team members at $600)

$2,200 to $2,400 = Partial design consulting with "Day of" design production team

(6 to 8 hours of consulting at $100 per hour addition hour - available at same rate, $750 design fee, Up to 3 team members at $600)

 

$1600 - $1800 = Partial design consulting only (no "Day of" production team included)

(6 to 8 hours of consulting at $100 per hour addition hour - available at same rate, $750 design fee 

 

Basic Designer fee& Design Process = $750

Hourly Design Consulting option for floral design product clients only

A la Carte hourly consulting service.  Minimum 2 hours of design consulting which may be scheduled in 30 minute increments.  Hourly design consulting is available at a regular consulting hourly rate of $125 for the first 2 hours and additional consulting available $100 billed in hourly increments.   Hourly design consulting may be done virtually or by scheduled in-studio appointments. Minimum = $250

Note: Delivery and product/rental fees note included

 

PRODUCTS: 

                                                              

FLORAL DESIGN & DECOR ITEMS: 

Floral Design & Decor Price:

Basic Designer/Retainer Fee + Retail products & rentals + Production Team Fee + Delivery Fee
NOTE: Additional 10% fresh flowers designed as "takeaways"  (Otherwise, flowers are re-purposed and donated to charity)
  • Basic Designer Retainer Fee = $600
  • Retain product & rental costs 
  • Delivery fee = $200+
  • Production Team fee = $400+

SERVICES:

DESIGNER CONCIERGE SERVICE: 

Designer Concierge Price:

Standard Designer Retainer Fee + Special hourly design consulting rate (4 hrs, 8 hrs, or 10 hrs)

  • Standard Designer Retainer Fee = $750

  • Concierge Hourly Rate = $100 per hour (Reg. $125 per hour)

 

SIGNATURE DESIGNER SERVICE: 

Signature Design Price

Signature Retainer Fee + 10%-15% of Total "Design Budget Contracts" + Day of Production Team Fee

  • Signature Designer Retainer Fee = $1,000 (Reg. $1,600)

  • 10% of Total Design Budget (Based on ALL "Design Related Vendor Contracts

  • Day of Production Team Fee = $1,600 (2 to 3 Event Assist.  $200 each additional Assist.)

​​

EXCLUSIVE MASTERPIECE EVENT DESIGN & MANAGEMENT SERVICE: 

Masterpiece Designer Price:

Exclusive Retainer fee + Up to 15% of ENTIRE Event Budget + Day Design Production Team Fee + Day of Coordination Specialist Fee

  • Masterpiece Designer Retainer Fee = $2,000 (Reg. $3,200)

  • 10% - 15% Entire Event Budget (Based on all event budget, vendor and service contracts)

  • Day of Production Team Fee = $1,800 to $2,000 (Core Event Assistant Team  $200 each additional Assist.)

  • Day of Coordination Specialist = $3,000

NOTE: Design Related Vendor Contracts (DRVC) vs Non-Design Related Vendor Contracts (NON-DRVC):          

Design Related Vendor Contracts may include:

  • Floral Design (if not through Vivid Expressions LLC)

  • Linen & Tableware/Glassware rentals (ex: chargers)

  • Other equipment rentals (ei: chairs, tables, etc.)

  • Lighting designs and effects

  • Stationery & Signage

  • *Cake/Dessert - "Display Design" ONLY

NON-Design Related Vendor Contracts may include:

  • Venue (beyound design loading and set-up logistics)

  • Photographers & Videographers

  • Photo booth (unless logo/images designs are required)

  • *Caterer (unless linens are supplied via caterer)

  • *Cake/Dessert (beyond "Display Design", example confirming contract, timeline, and set-up logistics)

  • Hair and/or Make-up

  • Transportation

  • Guest Accommodations (Hotel rooms and/or Room blocks)

  • DJ and/or Entertainment 

  • Attire (Gown, Alternation, Tuxedos, etc)

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EVENT DESIGN   |  CONSULTING  |  FLORAL DESIGNS   |   ART   |   DECOR   |   PRODUCTION

 

VIVID EXPRESSIONS LLC

[ by appointment ]

A boutique-style event aesthetic planning, event floral design, and decor studio located in Norfolk, Virginia.  Event Design Planning and Day of Design Coordination & Production, we also offer our clients Event Flowers & Wedding Florist, Decor Rentals, Draping, and more. Our Designer artfully develops, creates, manages, orchestrates, and executes the hundreds of “behind-the-scenes” details of your event so you can watch the vision come to life and you can focus on enjoying your each moment of your event.

All images on this site are from Vivid Expressions LLC events, services, or designs.

 

We'd like to thank our valued photographers and film vendors for these images; Keith Cephus Photograhy, "View It Do It" Live StreamingDanielle McVey Photography, OnOn Digitography, Dragon Studio Photography, Debonair Photography, DCPG Photography, Glenn Fajota Photography, Scrolevision Photography, Julie Martin Photography, Eyes of Michael Photography, Fresh Look Photography, Heather Hughes Photography, Amber Renée Photography, Big Dreams Entertainment Jeremy Mitchell Cinema, Creative Silence photography, Tasha Prescott Photography, Exposure PhotographyWill Hawkins Photography, All You PhotoBlush Wood Studios, Dustin Lewis Photography, Angie McPherson Photography, Josh Boone Photography, Cox Media, Creative Impressions/Jeriel Yordan Videography, and Vivid Expressions LLC

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Updated 2018

 © 2006 Vivid Expressions LLC