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Art Direction & Experiential Consulting
Consulting for brands and spaces seeking artistic, authentic, themed, and floral-rich guidance in their storytelling
What is Art Direction & Consulting?
This is not full-scale event production or day-of execution.
It is thoughtful, collaborative direction that helps your team:
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Clarify the story you want to tell
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Define the emotional experience you want people to have
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Translate abstract ideas into visual language
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Design environments that feel cohesive, intentional, and memorable
The result is a strong creative foundation that can be executed by your internal team or trusted partners.
Who is this for?​
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Art Direction & Experiential Consulting is ideal for:
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Brands seeking immersive, story-rich activations
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Hospitality, cultural, and public spaces
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Event producers and planners needing creative direction
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Organizations exploring biophilic or nature-inspired environments
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Teams who value artistry, meaning, and experience-driven design
Each project is tailored, but may include:
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Visual storytelling & concept development
- Visual storytelling & concept development
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Mood boards, palettes, and spatial inspiration
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Experiential journey mapping
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Biophilic and floral-forward design strategy
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Artistic guidance for installations or environments
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This work often serves as the creative compass for larger initiatives.
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"I reached out to Janel in regards to rebranding and defining our company. I am a visual learner and did not disappoint. I actually got more than what I was expecting. It's easy for a business owner to get caught up in the day-to-day tasks of running a company. Her creativity really made me look at the way we were doing things and gave amazing insight into better and newer ways to approach certain ideas. I found that having someone get as excited as me about the direction that we're heading really gave me a boost of energy that I didn't even realize I needed!"
- Melissa S., Rental Business Owner
Consulting Service Pathways
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Full Art Direction Engagement
Full Art Direction Engagement is a comprehensive creative leadership solution from concept through refinement. Includes:
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Multi-phase concept development
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Collaboration with planners, designers, or vendors
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Ongoing creative oversight
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*Optional Floral/art add-ons may be available.
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Limited availability each year to ensure depth and focus.
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Starting at $9,500
Optional Add-Ons
Depending on scope, select projects may include:
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Live art or illustration elements
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Floral or biophilic design concepts
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In-studio creative sessions or presentations
These elements are offered selectively and integrated thoughtfully.