INTENTIONAL DESIGN
LIVE MASTERCLASS
Sketch, Price, Style, and Present your Florals & Event Designs in this Hands-on Live Experience.
A Half-Day Masterclass for Event Planners, Floral Designers & Creative Entrepreneurs
Sunday, January 24, 2027
1:00 PM – 5:00 PM
The Founders Inn and Spa
The Atrium
Virginia Beach, VA
(Strictly Limited to 16 Seats)
THE PROBLEM & THE SHIFT
Stop losing high-value events to wild A.I. client inspo images, vague Pinterest boards, and underpriced quotes. Turning an ambitious design concept into an intentional, profitable reality shouldn’t leave you second-guessing your mechanics or slashing your fees.
Set within the sunlit Atrium at The Founders Inn, this half-day intensive is engineered to bridge fine art principles with high-margin commercial execution. Led by Executive Creative Director, Artist & Certified Floral Designer, and Coach Janel Bailey Keen, this hands-on lab takes you behind the scenes of luxury event production. You won't just sit and take notes, you will actively brainstorm on paper, engineer mechanics, build a live luxury vignette, master 50–60%+ pricing formulas, and pitch with authority.
THE 4 CORE PILLARS
This masterclass's hands-on learning experiences.
Concept Sketching
& Mechanics
1
Get ideas out of your head an onto paper by rendering tailored to tablescapes and ceremonies. Map out hidden mechanics on paper so you know exactly how to install before ordering a single stem.
Sustainable Floral
Styling
2
Put mechanics into practice using foam-free techniques. Work collaboratively to translate paper concepts into a full editorial vignette designed to elevate your personal portfolio.
The High-Margin Pricing Matrix
3
Eliminate the guesswork from wholesale markups, hard goods, and labor costing. Walk away with repeatable formulas that protect your bottom line at 50% to 60%+ margins.
The High-Impact
Pitch
4
Present tailored visual proposals that dismantle budget hesitations, showcase distinct value, and convert high-ticket inquiries into confident bookings without endless revisions.
Who is this for?
EVENT PLANNERS & COORDINATORS:
Event Planners & Coordinators expanding into high-ticket spatial styling, ceremony design, and live visual pitching.
FLORAL DESIGNERS:
Floral Designers wanting to refine their sketching process, draft complex mechanics on paper, and present structured proposals without sacrificing profit.
ASPIRING CREATIVE ENTREPRENEURS:
Aspiring Creative Entrepreneurs launching an event or design business with proven, industry-standard systems rather than trial and error.
“The absolute best decision I've made for my business is taking her classes. I'm so glad I found Janel. I'll follow her anywhere she goes!”
Gina Wolf, Owner
Timeless Events by Gina Wolf
General Admission
($247 Early Bird / $297 Reg)
-
Full 4-Hour Intensive in the Atrium
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The Designer’s Sketch & Pitch Kit
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2027 Printed Pricing Workbook
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Hands-On Atrium Vignette Build
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Professional Editorial Event Gallery
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Sunlit Refreshments & Mastermind
VIP EXECUTIVE PASS
Strictly Limited to 4 Seats
($347 Early Bird / $397 Reg)
EVERYTHING in General Admission, PLUS:
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1-on-1 Post-Workshop Proposal Audit (45-min private session with Janel)
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The Digital Proposal & Pricing Vault
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Reserved Front-Row Drafting Station
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Solo Personal Branding Headshots by a professional media expert