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Your Ideas Deserve More Than Pretty Pictures - Turn Creative Vision into Cohesive Event Design
Maybe:
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You’ve got the inspiration, but not the process.
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You’re overflowing with creativity but struggle to communicate your vision to clients or vendors.
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You’ve been winging it with mood boards and Pinterest searches and know there has to be a more professional way.
That’s where the Palette & Planning 5-week virtual program comes in.
This is not another course about “making things look pretty.” This is a 5-week guided journey into the art and science of creative event design—so you can design with confidence, present with clarity, and bring your boldest ideas to life.
Event design is more than pulling pretty images. But many creatives and planners struggle to:
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Translate client dreams into clear, executable design plans.
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Communicate their artistic ideas to vendors without confusion.
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Confidently present design concepts that win client trust.
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Balance creativity with the structure needed for flawless events.
If this sounds familiar, you’re not alone.
Who is this for?
This program is for:
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Event planners and coordinators who want to add design services.
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Aspiring event designers craving a structured, artistic approach.
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Creatives (artists, makers, stylists) who want to translate artistry into event experiences.
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Event entrepreneurs who want to stand out with elevated, client-winning designs.
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Anyone tired of guessing and ready for a "step-by-step process" to design unforgettable events.
What You’ll Walk Away With
By the end of this course, you’ll have the skills to:
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Guide your clients through a discovery process that uncovers their true vision.
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Build event design concepts using the same creative principles artists, architects, and designers use.
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Use the TLC Framework to develop, refine, and organize your ideas.
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Present polished, compelling design boards that clients can’t say no to.
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Create a “Design Installation Playbook” to keep your team and vendors perfectly in sync.
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Feel confident as both an artist and a professional problem-solver in event design.
THE 5-WEEK PROGRAM
Week 1 – Design Foundations & Creative Value
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How design thinking applies across industries (architecture, fashion, product packaging, and more)
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Solving event design challenges with artistic principles
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The role of creativity, the Design Process, and the Principles & Elements in event success
Week 2 – The Design Brief
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How to guide clients through a discovery session
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Asking the right questions to avoid costly miscommunication
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Turning insights into an actionable brief
Week 3 – The Design Session & The TLC Framework
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My proven TLC Framework for design development
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Building a cohesive design plan from the ground up
Week 4 – The Design Presentation
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Presenting visual concepts to gain client buy-in
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Making your designs tangible and compelling
Week 5 – The Design Guide
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Creating a detailed design playbook for flawless execution
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Communicating design intent to vendors and collaborators
How It Works
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Format: Live, online sessions (with replays available)
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5 Weekly Live Sessions: Interactive lessons + Q&A.
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Worksheets & Templates: Practical tools you’ll use again and again.
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Creative Coaching: Guidance to help you think, design, and present like an artist.
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Private Community: Connect with fellow creatives who “get it.”
Your Guide & Creative Coach
Leading The Art of Atmosphere: Ceremony & Room Design – Hands-on Floral & Creative Workshop is Janel Keen, Founder and Creative Director of Vivid Expressions LLC. Janel has designed breathtaking floral installations and atmospheres for venues such as Norfolk Waterside and The Chrysler Museum of Art, as well as countless weddings, galas, and special events.
With over two decades of expertise blending floral artistry, spatial design, and creative coaching, Janel brings a unique perspective to help you master the art of transforming spaces into unforgettable experiences. Her warm, approachable teaching style ensures you’ll not only learn techniques but also build the creative confidence to apply them in your own work.
This immersive experience will take place in the beautiful Town Point Club, where you’ll have the chance to work hands-on in an inspiring, upscale setting perfect for collaboration and creativity.