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Your Ideas Deserve More Than Pretty Pictures - Turn Creative Vision into Cohesive Event Design.
Maybe:
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You’ve got the inspiration, but not the process.
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You’re overflowing with creativity but struggle to communicate your vision to clients or vendors.
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You’ve been winging it with mood boards and Pinterest searches and know there has to be a more professional way.
That’s where the Palette & Planning 5-week virtual program comes in.
This is not another course about “making things look pretty.” This is a 5-week guided journey into the art and science of creative event design—so you can design with confidence, present with clarity, and bring your boldest ideas to life.
Event design is more than pulling pretty images. But many creatives and planners struggle to:
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Translate client dreams into clear, executable design plans.
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Communicate their artistic ideas to vendors without confusion.
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Confidently present design concepts that win client trust.
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Balance creativity with the structure needed for flawless events.
If this sounds familiar, you’re not alone.
This program is for:
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Event planners and coordinators who want to add design services.
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Aspiring event designers craving a structured, artistic approach.
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Creatives (artists, makers, stylists) who want to translate artistry into event experiences.
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Event entrepreneurs who want to stand out with elevated, client-winning designs.
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Anyone tired of guessing and ready for a "step-by-step process" to design unforgettable events.
Who is this for?
How It Works
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Format: Online sessions (with access to video sessions, tools, and more)
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5 Weekly Live Sessions: Interactive lessons + Q&A.
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Off 1 Week for Holiday Break
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Worksheets & Templates: Practical tools you’ll use again and again.
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Special Live Creative Coaching session: Guidance to help you think, design, and present like an artist.
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Private Community & tools: Connect with fellow creatives who “get it.”
What You’ll Walk Away With
By the end of this course, you’ll have the skills to:
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Guide your clients through a discovery process that uncovers their true vision.
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Build event design concepts using the same creative principles artists, architects, and designers use.
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Use the TLC Framework to develop, refine, and organize your ideas.
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Present polished, compelling design boards that clients can’t say no to.
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Create a “Design Installation Playbook” to keep your team and vendors perfectly in sync.
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Feel confident as both an artist and a professional problem-solver in event design.
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THE 6-WEEK PROGRAM
Week 1 – Design Foundations & Creative Value
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The true role of design beyond “making things pretty”
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How to guide clients through a discovery session to clarify vision & expectations
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The first thing you should do to design with confidence
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The key questions that prevent stress and costly mistakes later
Week 2 – The Design Elements & TLC Framework
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How to building your creative confidence using Art & Design elements
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How to identify creative problems, preferences, and design solutions
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How to explore and gather inspiration
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How to conduct brainstorming meetings and collect design ideas
Week 3 – The Design Concept & Artistic Principles
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How to see and solve design problems with an artist’s eye
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Explore the different facets of room, table, and accent designs
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How to manage an Event Design Project as an “Art Project”
Week 4 – The Design Presentation
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Discuss your value as a designer
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How to manage budget expectations and approach Event Design Pricing
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The 3 types of event design presentation & pitching tools
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Tips for Floral & Decor resources, sourcing products, suppliers, etc.
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How to deliver design presentations & proposals to clients
Week 5 - Holiday Break (Week of November 24)
Week 6 – The Design Guide
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Creating a detailed design playbook for smooth execution
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Communicating design intent to vendors and collaborators
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Went behind the design project and the business
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Examining event design production costs and needs
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Explored client relations, communications, collaborations, planning, and execution of designs.
Your Guide & Creative Coach
Leading the creative program is Janel Keen, Founder and Creative Director of Vivid Expressions LLC. Janel has designed breathtaking art, event designs, floral installations, and atmospheres for venues such as Norfolk Waterside and The Chrysler Museum of Art, as well as countless weddings, galas, and special events.
With over two decades of expertise blending floral artistry, spatial design, and creative coaching, Janel brings a unique perspective to help you master the art of transforming spaces into unforgettable experiences. Janel believes we all have unique gifts, perspectives, and passion that the world needs and she's honored to help you find the joy in living your purpose. Her warm, approachable teaching style ensures you’ll not only learn techniques but also build the creative confidence to apply them in your own work.
This immersive experience will take place in the beautiful Town Point Club, where you’ll have the chance to work hands-on in an inspiring, upscale setting perfect for collaboration and creativity.