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Designing for Stars, Rain and the Ocean - "Something In The Water", Musical Festival, Virginia Beach



Ok, before you can ask... No, I didn't have the pleasure of meeting hometown celebrity Pharrell Williams but ...


I did get a change to meet Ava DuVernay. Wait, let me know back up a little bit. In April of last year a representative from Something In The Water reached out to me from California. Turns out Vivid Expressions was highly recommended for this special project. How special, well, NETFLIX was going to premiere a film form ARRAY , the production studio of Ava DuVernay. If that name sounds familiar it may be from some of the movies she's directed including, "A Wrinkle In Time", "Selma", and last years highly acclaimed film "When They See Us".


This project was to premium the film, "The Burial of Kojo" at Something In The Water. The original plan was to showcase the movie during screening on the Virginia Beach Oceanfront at Neptune Park under the stars during the musical festival. Our job would be to transform the park into a magical, stylized atmosphere that mimicked the feel of the movie with decor, flowers and creative accents. I listened to the representative and what the clients envisioned for the event.


She sent pictures of inspiration and I sketched out the concepts for the designs we were going to create and our design production team would install... they were thrilled. Sounds easy h'uh? Well, are you ready for the twist? Less that 72 hours before the first night of the 3 day festival a major storm was predicted to come through on Friday night... the night of the movie premiere.


Now, keep in mind, the representative lived in California. So, I did a site walk-through at MOCA (Museum of Contemporary Art) which was just a few minutes from the Oceanfront as an alternate site. I recorded a virtual tour and sent it to them. I also started sketching plans for transforming multiple areas of the venue including meet and greet area, photo op areas, decor accents for the main museum theater and whimsical transformation for overflow viewing area. Which we brought flawlessly to life. Everyone said it turned out to be an amazing night. The clients called our work "magical".


ONE OF THE CONCEPT DRAWINGS


















My team and I were so honored and delighted to be part of this event and I just can't wait to see what this year will bring.

Best wishes,

Janel


  • Event | "Burial of Kojo" movie screening

  • Event Design, Decor & Florals | Vivid Expressions LLC

  • Photography by | Keith Cephus Photography

  • Venue | MOCA

  • Caterer | East Beach Catering

  • Event Producer | Something In The Water

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EVENT DESIGN   |  CONSULTING  |  FLORAL + DECOR  |  ART  |  PRODUCTION  |  EDUCATION  

VIVID EXPRESSIONS LLC

[ by appointment ]

A boutique-style event aesthetic planning, event floral design, and decor studio located in Norfolk, Virginia.  Event Design Planning and Day of Design Coordination & Production, we also offer our clients Event Flowers & Wedding Florist, Decor Rentals, Draping, and more. Our Designer artfully develops, creates, manages, orchestrates, and executes the hundreds of “behind-the-scenes” details of your event so you can watch the vision come to life and you can focus on enjoying your each moment of your event.

All images on this site are from Vivid Expressions LLC events, services, or designs.

 

We'd like to thank our valued photographers and film vendors for these images; Keith Cephus Photograhy, "View It Do It" Live StreamingDanielle McVey Photography, OnOn Digitography, Dragon Studio Photography, Debonair Photography, DCPG Photography, Glenn Fajota Photography, Scrolevision Photography, Julie Martin Photography, Eyes of Michael Photography, Fresh Look Photography, Heather Hughes Photography, Amber Renée Photography, Big Dreams Entertainment Jeremy Mitchell Cinema, Creative Silence photography, Tasha Prescott Photography, Exposure PhotographyWill Hawkins Photography, All You PhotoBlush Wood Studios, Dustin Lewis Photography, Angie McPherson Photography, Josh Boone Photography, Cox Media, Creative Impressions/Jeriel Yordan Videography, and Vivid Expressions LLC

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